5 Current Trends and Events to watch in 2022

5 Current Trends and events to 

Watch in 2022

 In today uncertainty world, we try our own way to cope with it. This is 5 current events and trends. we are going to explore for 2022.

By developing new corona virus vaccine we are hopeful that we had control over it.
But as increasing cases of omicron saying it all differently. So we are started looking for different method to deal with this situation

Whilst the world has still been in and out of lockdowns and restrictions this year, we've all been busy adapting to our 'new normal' and forging a new future for ourselves across all aspects of our lives and businesses. And this goes for the events industry, too.

OUR TOP 5 TRENDS AND EVENTS

1. COUTINUED UNCERTANITY

2. MACHINE LEARNING DELIVERS ROI

3. MOVING TOWARDS METAVERSE

4.ENTERING THE GOLDEN AGE OF ON-DEMAND EVENT CONTENT

5. WE ALWAYS HAVE BACKUP  PLAN

1. COUTINUED UNCERTANITY

Our hopes of 2022 being smooth sailing and marking a return to some form of normality have been dashed. Despite in-person events taking place globally in 2021, there is an (undeniable) uncertainty that has led to the cancelation of large-scale events for the remainder of this year and next. Omicron is the current coronavirus variant of concern, but this trend is likely to continue well into 2022, if not further.

“As long as this virus keeps circulating, we will see new variants repeatedly pop up in the community,” said Brian Labus, epidemiologist and assistant professor at the University of Nevada-Las Vegas, speaking at the 2022 Event Trends Summit. The good news is that according to Labus, regardless of the profile of future coronavirus variants, the vaccine is expected to work well, and neither hospitalization rates nor death rates are expected to rise dramatically.

2. MACHINE LEARNING DELIVERS ROI

The acceleration of technological advancement during the Covid pandemic has meant that event technology can now use real machine learning and artificial intelligence, not just sophisticated algorithms. This technology is a "game-changer," according to Meeting Play CEO and co-founder Joe Schwinger. Events with more than 50 sessions or 5,000 participants benefit the most, and there is a positive return on investment.

“Machine learning creates personas that are never cemented in concrete,” said Schwinger speaking at the EventMB 2022 Event Trends Summit. This constantly evolving understanding of attendee behavior and needs is more important for ever-larger events with more content. Schwinger pointed out that having the option to serve attendees with content “recommended by your network” can work well.

3. MOVING TOWARDS METAVERSE

Currently, video games are the closest thing we have to the metaverse. But just because they are games does not mean we should not take them and the technology that powers them seriously. The decision to host events in the metaverse will be a question of whether an immersive online experience is a suitable venue for a specific event. While it holds significant potential for specific use cases, it won’t work for all event types.

For now, the potential event venues of the metaverse could be a little too outlandish for most business needs, and visiting them requires a cumbersome headset that is currently inaccessible to many non-gamers. Brandt Krueger, owner of Event Technology Consulting confirms this line of thinking: "There is no rush or immediate need to pivot to the metaverse." However, Krueger says that we should also not miss opportunities to explore and learn from our own experiences in the metaverse for the meantime.

4.ENTERING THE GOLDEN AGE OF ON-DEMAND EVENT CONTENT

With content being created for or resulting from online events, it is only natural that event professionals are finding better and better ways to engage communities with this content. “Customers have become addicted to the content, especially for science and medical conferences, where the science is embodied in recordings,“ said Conference Compass CEO and founder Jelmer van Ast.

5. WE WILL ALWAYS HAVE A BACK UP PLAN

Whilst 2021 was a whirlwind of cancelled plans, we at least knew where we stood. This year, the UK has been in and out of lockdown, travel has been made possible again, and at times it has felt like life was back to normal before plunging into another set of restrictions. This has made things very difficult for venues, suppliers, and organizers to plan for the future, as things change so quickly.

Whilst the uncertainty has been stressful, we believe it has molded us all into better planners. We have had to stay on top of the curve and make calculated decisions on what’s going to be best for business, best for our events, and of course best for our attendees. If you need a little help with your Plan B, check out our COVID COVER GUARANTEE, which provides planners with the flexibility their events need going forward.